In the ‘After a Fashion’ lecture i learnt the means of physiological techniques used in advertising, particularly fashion, in which has played a crucial element for decades.
Within the fashion industry they use the medium of a catalogue to present and advertise their product. We learnt how this is linked with the designers role of creating the layout to be used as a form of communication to address to the desired audience the importance.
The aim of this was to make the audience idolise and crave the product. Because they weren’t yet aware of what was to be idolised it left the designer the opportunity to choose for them and manipulate what they should want. By creating hierarchy it automatically forced the reader to view the page presented in a certain order.
ʺNothing beats leafing through the pages of the latest thriller – especially when it’s a posh clothing catalogue.ʺ – Lauren Laverne
This backs up the idea of the companies creating a product for which people would crave and look forward to.
One of the first companies to introduce this was Kay’s catalogues which displayed clothes for both males and females. They grew over the 20th century and were the main influence for many other fashion catalogues throughout that period and to the present day. 
A simple structure still follows today with having various items being shown whilst having numbers or letters located next to them and with descriptions and prices listed either along side or below. This allows the audience to easily understand what price and text belonged to each product.
Having different categories by grouping similar products together also is used to help make it easier to navigate. This generally comes in the format of a small title or subheading with possibly a colour to associate it with.
Catalogues then became either seasonal or monthly editions promoting their new clothing keeping at the top of the game with competing companies and brands.
In the modern fashion world there has been a large movement towards the cataloguing due to the internet becoming a primary resource. Magazine catalogues are still widely available but the online cataloguing has taken over a huge amount of marketing becoming even easier to navigate threw and purchase products.
This is an example of the clothing company Urban Industry’s online website. The selection of options to choose from to find the desired object has become a common very easy to use tool prevent long searches for a desired product.
Henry Seeley 